Wayvee – 4

Wayvee, a brand selling hair towels for curly-haired humans, wanted a bold and distinctive brand that helped disrupt the industry through embracing individuality.

The challenge was to appeal to an eccentric audience without alienating others, striking a balance between uniqueness and inclusivity in the brand’s messaging and aesthetics.

The solution was creating an identity that positioned Wayvee as unafraid to be bold. By celebrating the beauty of curls and promoting self-expression, we attract a loyal community of customers who embrace their unique hair textures and identities.